01Decision friction
Ownership, authority, evidence, timing, or escalation prevents timely and accountable decisions.
02Process friction
Work waits, loops, duplicates, or depends on handoffs and approvals that do not protect value.
03Data friction
Information is fragmented, disputed, late, inaccessible, or reconstructed at the point of decision.
04Technology friction
Platforms, integrations, technical debt, or tool complexity constrain how work should operate.
05Organizational friction
Structure, incentives, capacity, skills, or governance work against the intended outcome.
06Customer-value friction
Customers repeat effort, encounter inconsistency, or wait because the enterprise is organized around internal boundaries.
07Trust and adoption friction
People preserve workarounds or avoid new practices because decisions, information, controls, or recommendations are not trusted.